I just got an email from the Santa Monica Fred Segal store that they've created an online shopping site for one of their boutiques, 0-+ (call it zerominusplus). It's got fair trade and artisan-created gift items and jewelry.

I just checked out the site briefly. I don't care for their return policy: they charge a 10% restocking fee and things must be returned within 14 days. And the shipping charges are steep (from 10% to over 46% of your purchase price; they have a chart with the price ranges. It seems arbitrary to me, which I read as being opportunistic based on the popularity of certain items).

Although I don't think much of it as an online site, since the sites set up as exclusively online generally have much better service terms, it nevertheless is easier to buy from this site than to fly out to California if one wants something from that particular boutique.